Hi, I’m Andy Orton. I’m currently a senior at Drake University. I’m majoring in Advertising with minors in Marketing and Business Studies.
Coming into Drake my major was Digital Media Production. I wanted to go into broadcast journalism, specifically sports journalism. I always had a passion for video production and sports. Throughout my freshman year, I worked for Creative Services doing camera work and production work for Drake basketball games and track events.
The summer after my freshman year, I worked as a content creator producing videos for local businesses in Minneapolis. This gave me valuable advertising and marketing experience.
Entering sophomore year, I reevaluated my career path and what I wanted to do with my life. I enjoyed the Digital Media Production major, but it wasn’t as collaborative as I hoped. I’ve been a team-player my whole life, whether it was through sports or other school activities.
With a better idea of what I wanted the next 3 years at Drake to look like, I took an intro course in advertising, Advertising Principles. In the class, we read a book called Hey Whipple, Squeeze This. This book examined the impact that advertising has on our community and the importance of creative expression within the industry. After reading this book, I found my calling. I wanted to become a copywriter and create clever advertising campaigns for companies.
The summer after sophomore year, I was a Marketing and Promotions intern at Cumulus Media in Urbandale, Iowa. Cumulus is the 3rd largest radio company in the United States. I worked for the local Iowa stations owned by Cumulus (95 KGGO, 97.3 Nash FM, 92.5 Nash Icon, and 98.3 The Vibe). My primary job was to write scripts for radio advertisements and research potential clients for their internal sales department. I found the latter to be more interesting. I enjoyed analyzing data and trends of clients and how they would fit into the demographics of one of Cumulus’ 4 main radio stations.
With this experience in analytics, I switched my career trajectory within the advertising field. I took a consumer awareness class as a part of the advertising major where we analyzed data to determine the most effective medium to advertise on. This is what media planners and buyers do. They combine creative thinking with data analytics to ensure that advertisements reach the right people at the right time.
This year I serve as the President of the Drake University Advertising Club. My primary jobs include client acquisition, managing recruitment for the club, and coordinating events and guest speakers for the club. I also serve as the Communications Chair for the social fraternity Sigma Phi Epsilon. I create marketing material and manage the social media accounts for the fraternity.
In addition to my responsibilities at Drake, I’m also a media intern at Meyocks. As the media intern, I have many responsibilities. These responsibilities include: executing paid search campaigns using Google Ads and Bing Ads, analyzing campaigns using Datorama data reporting platform, creating flight plans and schedules for 2018/2019 campaigns and negotiating media pricing with vendors and reps.
Feel free to contact me at firstname.lastname@example.org.