Drake SigEp Recruitment Video
This was a video I created for my fraternity Sigma Phi Epsilon. The purpose of the video was for potential new members to gain awareness of SigEp and visit the house during recruitment week. It highlights our diverse group of brothers, various accomplishments we’ve achieved, and activities we get involved in. The video currently has 9,300 views on Facebook and has reached over 20,000 people.
Hammer Made Promotional Video
Minneapolis based shirt company, Hammer Made, asked me to shoot and edit a behind the scenes look at their summer photoshoot.
Big Country Bash Promotional Video
During my summer internship at Cumulus Media we sponsored the Big Country Bash, which is a country concert held in Iowa every year. We created a promotional video recapping the event. The video was used for social media and the Cumulus website. The video was shared with corporate and the Cumulus CEO.
Kraft Magazine Mock-Ups
Magazine Ad 1:
Magazine Ad 2:
For our Advertising Principles class, we created magazine mock-ups for Kraft Original Barbecue Sauce. Through MRI data we identified our target market as families with young children. The main benefit we advertised was the product’s versatility. The slogan “A taste for every plate” emphasizes this versatility and how each family member will be satisfied with the sauce regardless of what they put it on.
For more portfolio content: http://andyeorton.wixsite.com/portfolio