Resume

 

ANDY ORTON

andyeorton.wixsite.com/portfolio

andrew.orton@drake.edu

1243 34th St. Des Moines, Iowa 50311

(612) 308-4402

Summary

I am a driven student pursuing a career in media planning and buying. My experience in copywriting, video production, and demographic analysis gives me a unique perspective into persuasive messaging. My professional goal is to use my analytical thinking to develop and manage an advertising campaign that resonates with the right people at the right time.

Experience

Media Planner (Agency 199, Des Moines, Iowa) January 2018

  • Created media schedule for Des Moines Community Playhouse
  • Identified appropriate media channels for client’s target audiences
  • Scheduled advertisements to correspond with client’s events and show times
  • Wrote copy for social media posts

Vice President (Drake University Advertising Agency, Des Moines, Iowa) December 2017-Present

  • Primary contact for students, faculty, and other advertising professionals
  • Coordinate guest speakers and events for the club
  • Manage recruitment for the club

Communications Chair (Sigma Phi Epsilon, Des Moines, Iowa) December 2017-Present

  • Manage all social media accounts and official website
  • Create marketing material
  • Record minutes for Executive Council meetings, chapter meetings, and advisory council meetings
  • Manage alumni relations

Account Executive (Drake University Advertising Agency, Des Moines, Iowa) October 2017- Present

  • Assisted in negotiations and recruitment of clients for the agency
  • Maintained relationships with current clients

 Social Media Manager (Ground Break Marketing, Des Moines, Iowa) September 2017-Present

  • Implemented marketing program for Safecut Knife business start-up
    • Increased traffic to official website and Facebook page
    • Increased awareness about the brand and its benefits through engaging content

 Promotions and Marketing Intern (Cumulus Media, Urbandale, Iowa) May 2017-August 2017

  • Researched and recruited clients for sales department
  • Created promo videos for NASH NEXT singing competition and Big Country Bash music festival
  • Wrote daily sports updates for 1700 KBGG morning show
  • Wrote content for NASH Icon, NASH FM, and KBGG social media
  • Managed event/concert calendar
  • Created promotional campaign for National Balloon Classic

Social Media Video Producer (Hammer Made/DUGO, Edina, Minnesota) April 2016-January 2017

  • Shot and edited 2 promotional behind-the-scenes videos for Hammer Made’s summer photo shoot
  • Shot and edited promotional videos and how-to videos highlighting DUGO’s accessories and upcoming products
    • Created 11 videos within a 3-day period
    • Shot DUGO’s official grand re-opening video for their official Facebook page
    • Videos got an average of 1,000 to 2,000 views and consistent engagements on Facebook

Screenscape Studios (Des Moines, IA) February 2017

  • Shadowed Senior Production Sales Specialist, Tom Woody
  • Learned how to manage a video production budget
  • Observed the proposal process for acquiring clients
  • Sat in on pre-production conference call with clients

Education

  • Bachelor’s Degree in Advertising at Drake University, Minors in Marketing and Business Studies
  • Graduation Date: May 2019
  • Drake Dean’s List: Fall 2015, Fall 2016, Spring 2017, Fall 2017
  • GPA: 3.68/4.0

Skills Summary

  • Proficient in analyzing GFK MRI, Nielsen, Claritas data
  • Ability to produce engaging video/digital content for clients
  • Social Media Strategies/Social Media Account Management
  • Adobe Creative Cloud
  • iMovie
  • Microsoft Office
  • HTML, CSS, and WordPress

Activities/Involvement

  • Drake University Advertising Agency
  • The Times-Delphic Staff Writer
  • Sigma Phi Epsilon Fraternity
  • Habitat for Humanity

 Resume PDF